Liverpool have confirmed their new training facility in Kirkby will be named the AXA Training Centre, after agreeing a naming rights deal with the insurance firm. The Reds are set to finally leave … Liverpool have expanded their partnership with insurance firm AXA to include the naming rights of the English soccer champion’s new training centre. Back in 2018, Billy Hogan admitted the club would consider naming rights once the facility was completed. AXA and Liverpool FC share common values on which we can continue to build opportunities for Liverpool fans, our customers and employees around the world,” said Thomas Buberl, CEO of AXA. Local contractor CPUK, from Skelmersdale, was appointed to deliver the scheme. AXA and Liverpool FC share common values on which we can continue to build opportunities for Liverpool fans, our customers and employees around the world,” said Thomas Buberl, chief executive of AXA. “We have already seen their emphasis on driving health, wellbeing, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit.”, © SportsPro Media Limited. © 2020 TheStadiumBusiness News. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get … The multi-year deal, which will see AXA become Liverpool’s Official Global Insurance Partner, is particularly focused on the Asian market. Congratulations, you have successfully signed up to the Sport Industry Daily newsletter. ", Thomas Buberl, chief executive of AXA, added: "Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. AXA has secured naming rights to Liverpool FC’s new £50m training complex after expanding its partnership with the Premier League club. The additional rights are described as an “enhanced partnership” around the Official Training Partner designation. October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month. No value was given for the naming rights deal. E: eventenquiry@newsco.com, This month, Insider talks to Keith Scholey of…. The 9,200sqm facility incorporates two gyms, a full-size sports hall, a pool, a hydrotherapy complex, and specialist sports rehabilitation suites. Live score, commentary and match stream as Liverpool take on Atalanta in the UEFA Champions League. Who should start in goal for Everton against Manchester United? Liverpool land Expedia sleeve deal following Western Union departure. Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox: French-based insurance giant AXA has announced a major new partnership with Premier League side Liverpool FC, in a move that the brand says marks the “reignition” of its global sponsorship strategy. This culture and belief truly complement our values of helping people to go further through our tagline: ‘Know You Can’.”. T: 0844 980 0188 Registered in England and Wales No.4236764. There will also be dedicated TV studios, press conference facilities and office accommodation. *View a picture gallery of how the Kirkby training centre looks here. See the value. Liverpool FC /, Matthew Ord, Senior Digital Staff Writer “There are wider opportunities around the new training ground which we'll look at. Billy Hogan, managing director and chief commercial officer of Liverpool FC, added: “We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our Official Insurance Partner. Our. For further information regarding Insider events, please use the contact details below: T: 0161 907 9758 Insider Online Forum: 5G and the superconnected city, South West Business Insider November 2020, Accrol Group to acquire Leicester counterpart for £41.8m, Wigan Warriors set for commercial boost with rebrand, Bathroom pod manufacturer buoyed by funding boost, Approval nears for landmark Preston development, Crisis intervention specialist backed by Barclays, Liverpool agree training centre deal with AXA, LFC chief executive to stand down with successor confirmed. “As a world-leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Numbers Valuation Breakdown The renewed agreement with the multinational insurance firm will see AXA extend its original training kit relationship to a more holistic one focused on training as a whole as it becomes the club's official training partner, incorporating all LFC training gear. In particular, the brand will seek to support a shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of “empowering people to live a better life.”. Together we'll work towards bringing to life really special experiences for our fans around the world. T: 0161 907 9745 Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds' new training centre at Kirkby. The multi-year deal, which will see AXA become Liverpool’s Official Global Insurance Partner, is particularly focused on the Asian market. “We’re pleased to have AXA on board as we start this new chapter at the club and are proud to expand our relationship with a brand that shares our common values and aspirations both on and off the pitch.”. Curated and brought to you by TheStadiumBusiness team at Xperiology. French-based insurance giant AXA has announced a major new partnership with Premier League side Liverpool FC, in a move that the brand says marks the “reignition” of its global sponsorship strategy. Liverpool were due to relocate from their famous Melwood training ground to the new facility ahead of the 2020-21 season, but the switch was delayed because of the impact of the COVID-19 pandemic. Commenting on the agreement, Gordon Watson, CEO of AXA in Asia, said: “Liverpool FC is one of the most illustrious names in the world of sport, with a huge and fiercely loyal following across Asia. Contact the writer of this story at moc.l1604443360labto1604443360ofdlr1604443360owedi1604443360sni@n1604443360osloh1604443360cin.l1604443360uap1604443360, Complaint filed at IOC calls for Infantino’s suspension, Positive tests impact Ajax, Real Madrid, Bayern Munich, and Dynamo Kiev ahead of CL ties, Bayern’s Davies tops young player transfer values at €180m, ahead of Sancho and Fati, Maradona hospitalised for three days of tests, Concacaf to centralise final rounds of Champions League in US for December finish. Liverpool expanded their deal with the global insurance brand to include sponsorship of the club’s training kit in May 2019. Liverpool announced a deal in the summer of 2017 with Western Union, said to be worth £5million a year. “The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads. We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will never walk alone. AXA, who became the club’s global insurance partner in 2018, became as a Principal Partner and the club’s new Official Training Kit Partner. All Rights Reserved. We have already seen their emphasis on driving health, wellbeing, confidence, and self-belief and so deepening their relationship in the field of training makes this partnership a great fit.”. 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