In early July, Coca-Cola caused a stir when it announced it would discontinue its Odwalla smoothie and juice brand. People have been saying on Twitter that they can't find their favorite Coca-Cola beverage anywhere, and they're not crazy.

"It's a great opportunity to engage with new fans, but also connect with fans who had tried it before or maybe forgot about it," Al Rondon, senior sports marketing manager at Coca-Cola North American Group, told the magazine. The reason for this, Quincey said, is that smaller brands that account for over half of the company's portfolio only generate around 2% of its revenue. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making a comeback. Brands that are in shortage because of the shipment lag will likely return to shelves soon as the supply chain stabilizes. "Mountain Dew is one of the strongest and best-marketed brands in the business, and the Coke bottlers need an entry to compete with it," he said. As the pandemic continues to encroach on Coca-Cola's profits, the company is looking for ways to become more profitable — and that means nixing many of its less profitable brands. 3 spot in the citrus category behind Mountain Dew and Sun Drop, which is marketed by Dr Pepper Snapple Group. The item must be returned in good condition, in original boxes (whenever possible), and with all paperwork, parts and accessories to ensure credit. as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, How an organic beverage company led by a former Coca-Cola exec landed a prime spot at Chipotle, Trader Joe's says it is renaming international products after an online petition said that names like Trader Ming's and Trader José were racist. JavaScript seems to be disabled in your browser. Product availability, styles, colors, brands, promotions and prices may vary between stores and online. Is Mellow Yellow Zero being discontinued? © Copyright 2020. No rain checks available. For the best experience on our site, be sure to turn on Javascript in your browser. Coca-Cola plans to discontinue more brands in the near future, Coca-Cola CEO James Quincey said in an earnings call on Tuesday.

There are two reasons that customers may be having a hard time finding their favorite drink: Coca-Cola has been seeing shipment delays because of the pandemic, and it's discontinuing some of its smaller brands to focus on larger brands. Coca-Cola executive vice president and chief financial officer John Murphy clarified that the company doesn't plan on discontinuing all of its smaller brands, just the ones that are less profitable. All rights reserved. Text STOP to quit , Standard message and data rates may apply. The soda, which was dubbed the "World's Fastest Soft Drink," recently went back to its National Hot Rod Association (NHRA) roots, taking over the sponsorship from Coca-Cola's Full Throttle. Coca-Cola is seeing shipment delays, and the company also plans to discontinue some of its smaller brands, CEO James Quincey said in an earnings call on Tuesday. "We have not been as assertive enough and direct is enough at weeding out the explorers (brands) that have not worked and are unlikely to work," Murphy said. Going forward, Coca-Cola plans to invest more resources in its strongest brands and phase out its smaller, less profitable brands.

In 2009, Coca-Cola launched Vault and offered free samples to consumers who bought Mountain Dew. And you may soon be seeing it on more store shelves. I was at Kroger the other day and they had a "Closeout" tag on the Mellow Yellow Zero price tag. Mello Yello Zero Cans, 12 fl oz, 12 Pack: Mello Yello has a uniquely smooth citrus taste and heritage. Categories; On Sale. Some of the brands that people say they can't find include Pibb X-tra, Fresca, cherry Coke, vanilla Coke, and caffeine-free Coke, among others. This is evidence that even for Coca-Cola, competing with Mountain Dew is no easy task, said John Sicher, editor and publisher of Beverage Digest. "We believe the best way forward is to full-on target bigger, more scalable brands," Quincey said in the call.

It has now embarked on a television and radio campaign, in addition to sampling at NHRA racing events. "There are a lot of folks who may never have tried Mello Yello, especially out west where it's not as developed.". Get great content like this right in your inbox.

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