In early July, Coca-Cola caused a stir when it announced it would discontinue its Odwalla smoothie and juice brand. People have been saying on Twitter that they can't find their favorite Coca-Cola beverage anywhere, and they're not crazy.
There are two reasons that customers may be having a hard time finding their favorite drink: Coca-Cola has been seeing shipment delays because of the pandemic, and it's discontinuing some of its smaller brands to focus on larger brands. Coca-Cola executive vice president and chief financial officer John Murphy clarified that the company doesn't plan on discontinuing all of its smaller brands, just the ones that are less profitable. All rights reserved. Text STOP to quit , Standard message and data rates may apply. The soda, which was dubbed the "World's Fastest Soft Drink," recently went back to its National Hot Rod Association (NHRA) roots, taking over the sponsorship from Coca-Cola's Full Throttle. Coca-Cola is seeing shipment delays, and the company also plans to discontinue some of its smaller brands, CEO James Quincey said in an earnings call on Tuesday. "We have not been as assertive enough and direct is enough at weeding out the explorers (brands) that have not worked and are unlikely to work," Murphy said. Going forward, Coca-Cola plans to invest more resources in its strongest brands and phase out its smaller, less profitable brands.
In 2009, Coca-Cola launched Vault and offered free samples to consumers who bought Mountain Dew. And you may soon be seeing it on more store shelves. I was at Kroger the other day and they had a "Closeout" tag on the Mellow Yellow Zero price tag. Mello Yello Zero Cans, 12 fl oz, 12 Pack: Mello Yello has a uniquely smooth citrus taste and heritage. Categories; On Sale. Some of the brands that people say they can't find include Pibb X-tra, Fresca, cherry Coke, vanilla Coke, and caffeine-free Coke, among others. This is evidence that even for Coca-Cola, competing with Mountain Dew is no easy task, said John Sicher, editor and publisher of Beverage Digest. "We believe the best way forward is to full-on target bigger, more scalable brands," Quincey said in the call.
It has now embarked on a television and radio campaign, in addition to sampling at NHRA racing events. "There are a lot of folks who may never have tried Mello Yello, especially out west where it's not as developed.". Get great content like this right in your inbox.