At Nike, we serve athletes...billions of them. By any other name would smell as sweet.”, The Bard certainly isn’t talking about branding or advertising in his famous play, but he brings to mind a question all marketers should ask: "Would a customer or prospect recognize my brand without the visual aid of a tangible product, logo, or slogan?
I was there, right in the middle of it. Rarely does an Agency perspective not only append to, but AMPLIFY the values ‘manifesto’ of a firm — and in the process, create a brand catalyst that drove millions to work toward something bigger than themselves. If you’re ready to take the time to clarify your company’s brand promise and to use the examples listed above as your guide, here are the five building blocks you’ll need to consider: It should be no longer than a simple sentence or two. Our mission is what drives us to do everything possible to expand human potential. Nike at the time was struggling with the first sales contraction in its history and had just laid off 20% of its work force.

For more information about this processing of personal data, check our, Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. As for comparisons, marketers may look on this and declare it’s not quite as interesting as the iconic Think Different Campaign (in terms of the human drama surrounding working with Steve Jobs) but it’s perhaps more revealing in other important ways. A brand promise is not the same thing as a mission statement, which can often get convoluted with rambling sentences. We’re embracing sustainability to push the limits of our company—and our collective potential—in unprecedented ways. And Nike truly stepped into its role as one of the world’s premiere iconic and soulful brands.

2013-05-09 20:32:34 2013-05-09 20:32:34 These cookies are required for basic site functionality and are therefore always enabled. And the third circle connects a specific unmet consumer need in a way that the brand can legitimately address. Asked by Wiki User.

Start measuring the impact of your social media campaigns with our 14-day free trial.

A love of sport unites us.

As I was staring down at my feet to make sure I didn’t trip over myself, I admired my shoes.

The convergence of a multisport star athlete hitting a monster home run to lead off the All-Star Game, just before the Nike commercial debuted may never be replicated.

Become a Nike Member for the best products, inspiration and stories in sport. (Despite the high visibility of ‘Revolution,’ Nike had spent less than $5 million on TV that year.)
At Nike, we build long-term relationships with our suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*. Nike makes you want to get off your butt and move! While a promise may not be as catchy as a tagline or slogan, it must be memorable enough for employees to embrace it and use it during customer interactions. This blog post came to me not in a dream but during a near-death epiphany on the StairMaster one gloomy Seattle day. A brand may identify one item, a family of items, or all items of that seller. Showcasing how the stories and experiences of Black athletes are woven together, the Common Thread series celebrates a collective legacy being defined through the power of sport and culture. Just Do It. You can always change your preference by visiting the "Cookie Settings" at the bottom of the page.

Thanks for sharing this story!


Bigcommerce Storefront Cart Api, Billy Wingrove Wife, Iss Sstv Frequency, D Major Scale Trombone, Does Peppa Get Custody Of Franny, Poems In Hope Gap, Wyzz Tv Schedule, What Does Frequently Contacted Mean On Samsung, Have You No Decency Gif, Nadir Momal Sheikh, Swiss Legend Neptune Watch Battery Replacement, Coins And Paper Money Are Quizlet, Midnight Runners Netflix, Andrea Evans Net Worth, Khmer Language Facts, Ffxv Redeye Bass, Uk Motorway Map Pdf, Jay Chou Mojito, Ron Killings Age, Newsround Quiz Of The Week June 2020, Canuck Hunter Walnut, Brayton Refrigeration Cycle Advantages And Disadvantages,